Tech
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Apple aims to enhance Siri's capabilities with new leadership in AI marketing.
Editorial Staff Updated 24 days ago
2 articles tagged with "Siri"
Apple aims to enhance Siri's capabilities with new leadership in AI marketing.
Strategic angle: Apple's iOS 27 update will enable users to select their preferred AI chatbot for integration with Siri.